You’ve worked hard to build a brand that cares about the planet — and now, you can connect with consumers who care too.
Our wardrobe app is designed to help users create and curate the perfect capsule wardrobe, providing sustainable fashion brands like yours the ideal space to shine.
What is Curated?
Curated is a mobile app available on iOS and Android devices that allows users to manage their wardrobe effectively.
Users can view all their clothing items in one place, create outfits, build capsule collections and schedule their outfits in a calendar.
How can I benefit from Curated?
Our app connects your brand with users who are reviewing and organising their wardrobe in real time. Your designs are introduced to customers just as they’re in the middle of reviewing and improving their wardrobe, making it the ideal place to show your products.
Plus, our users are often environmentally conscious and actively seeking sustainable fashion to build their capsule wardrobes.
Show your products to a highly targeted audience, right at the time when they’re most like to purchase.
Paid ads can cost hundreds to thousands a month, and, sometimes, all the returns are impressions and clicks.
With Curated, you know that your products are being shown to the right audience, building the brand awareness you need, building trust and helping you convert.
Where will my products show?
Your brand page
As a brand on Curated you get your own dedicated storefront where users can peruse exclusively your products by visiting your page.
An Algorithm that works for you, not against you!
Our algorithm prioritises sustainability and quality. The higher the quality of your products, the more ‘brandie points’ you get. The more ‘brandie points’, the more visible you are on the app.
Competing against fast fashion is tough. Their unethical practices means they can produce faster and at a much lower cost. Our algorithm give sustainable brands a competitive edge!
Users also get points on how sustainable they are. ‘Green hanger’ points are given to users who reuse their items in at least 5 outfits and who shop for high quality items.
Why should I join Curated Now?
If you qualify as a small independent brand, you get a lifetime fixed fee of £89 per month if you join before the 25th of February 2025.
You can cancel your susbcription at any time. Once cancelled, this offer no longer applies, i.e, if you were to cancel and re-apply in the future, the price of subscription could be different.
How do I join Curated?
If you’d like to join the Curated platform to sell your clothing or accessories line, please get in touch at info@curatedcloset.com.
If you reached this page beacause someone was already in touch, then, lucky you, you’ve been pre-selected! Our reach out team carefully reviews brands before reaching out. A member of our team will walk you through the set up.
What happens once I Join Curated?
Once we’ve received the payment, your products are added and featured to the Curated platform.
What happens once a user purchases an item?
The item is added to their digital wardrobe. Users can review your product based on quality, fit and general satisfaction. We use the info provided by customers to decide which items to show more prominently on the platform.